Groupthink works against fresh ideas.
Effective brainstorming is about seeing things in different ways. Breakthroughs can come from assembling people from different specialties or departments, of various ages, from assorted cultures, or who have different stakes in the future.
Too often a good idea dies from ‘been-there-done-that’ comments. Promising ideas can crumble because everyone is looking at the same horizon from the same vantage point.
Diverse groups are a good way to:
- Resolve issues that are slowing progress
- Identify issues and ideas at the start of a project
- Validate plans shortly before implementation
- Build engagement and ease implementation
- Session design and preparation
- Facilitation of session(s)
- Written report of findings
- Review findings and identify key indicators