Groupthink works against breakthroughs.
Too often a good idea dies from ‘been-there-done-that’ comments. Breakthroughs can crumble because everyone is looking at the same horizon from the same vantage point.
Effective brainstorming is about seeing things in different ways. We put together people from different specialties or departments, of various ages, from assorted cultures, and who have different stakes in the future.
We call them ‘diagonals’, a different kind of group format we’ve refined over time to generate fresh thinking in a short period. It’s like having a number of focus groups running in parallel. We’ve found them to be an especially good way to:
- Identify issues and ideas at the start of a project
- Validate plans shortly before implementation
- Build engagement and ease implementation
- Session design and preparation
- Facilitation of session(s)
- Written report of findings
- Review findings with commissioning manager(s)